
When choosing a payment gateway in India, businesses must decide between hosted and non-hosted solutions. Each has distinct advantages and drawbacks based on security, customization, compliance, and user experience.
1. Hosted Payment Gateways
A hosted payment gateway redirects customers to the payment service provider’s (PSP) page to complete transactions.
Pros:
✅ Easy Integration – Minimal technical effort; just embed a checkout link or button.
✅ PCI-DSS Compliant – The PSP handles security, reducing compliance burden.
✅ Lower Maintenance – No need for server-side updates or fraud management.
✅ Supports Multiple Payment Modes – Cards (credit/debit), UPI, net banking, wallets (Paytm, PhonePe), etc., are pre-integrated.
Cons:
❌ Limited Branding Control – Checkout happens on the PSP’s page (e.g., Razorpay/PayU).
❌ Less Customization – Cannot modify UI/UX as per brand requirements.
❌ Redirect Breaks User Flow – May increase cart abandonment due to extra steps.
Best For:
- Startups & SMEs with limited tech resources.
- Businesses prioritizing quick setup over branding.
- E-commerce platforms using Shopify/WooCommerce plugins.
🔹 Examples: Razorpay Hosted Checkout, PayU Money.*
2️⃣ Non-Hosted Payment Gateways
A non-hosted (self-hosted) gateway processes payments directly on the merchant’s website via API without redirection.
✅ Pros:
✔️ Seamless Brand Experience – Payments occur within your website/app for better UX.
✔️ Full UI/UX Customization – Design checkout pages matching your brand identity.
✔️ Better Conversion Rates – No redirection reduces drop-offs during checkout.
❌ Cons:
⚠️ High Technical Dependency – Requires backend integration & ongoing maintenance.
⚠️ PCI Compliance Burden – Must adhere to strict security standards if storing card data*.
⚠️ Higher Fraud Risk – Need additional tools for fraud detection & prevention.
💡 Note: Some gateways offer "lightweight" non-hosted options where sensitive data is tokenized (e.g., Stripe Elements).
Best For:
- Enterprises with in-house tech teams.
- Marketplaces needing white-labeled payments.
- Apps requiring embedded checkouts (e.g., Swiggy/Zomato).
🔹 Examples: Razorpay APIs + Custom Checkout*, Paytm All-in-One SDK*, CCAvenue Embedded Payments*.*
🏆 Key Comparison Table
| Feature |
Hosted Gateway |
Non-Hosted Gateway |
| Integration Effort |
Low |
High |
| Brand Control |
Limited |
Full |
| PCI Compliance |
Handled by PSP |
Merchant Responsible* |
| User Experience |
Redirect Seamless On-Site |
|
| Best Fit Startups/SMEs Tech-heavy Businesses |
|
|
💡 Which One Should You Choose?
➡️ Pick a hosted gateway if you want: Quick setup ✔ Lower compliance risk ✔ Plug-and-play solutions like Razorpay/PayU Money.
➡️ Choose non-hosted if you need: A branded checkout ✔ Higher conversions ✔ Advanced control over payment flows.
Many Indian providers like Razorpay offer hybrid models—redirecting only for certain methods while keeping others native—giving flexibility while balancing ease vs customization needs!
Would help knowing what business model you’re evaluating this for? 😊
当然!既然我们已经比较了 Hosted(托管式) 和 Non-Hosted(非托管式/自集成) 支付网关的核心区别,接下来我们可以深入探讨一些实际应用中的关键问题,帮助你做出更明智的选择。
🔍 深度对比:印度市场适用场景
1. 交易成功率 & 用户体验
- Hosted Gateway
由于用户被重定向到第三方页面(如 Razorpay/PayU),可能会因为以下原因导致付款失败率上升:
- ❌ 用户可能因页面跳转而放弃支付。
- ❌ PSP的页面加载速度影响转化率。
- Non-Hosted Gateway
直接在网站/APP内完成支付,减少跳出率,适合高客单价或需要流畅体验的业务(如 SaaS、高端电商)。
📌 数据参考:某些企业报告称,使用非托管网关后转化率提高了10%-20%。
2. PCI-DSS合规性要求
|
Hosted |
Non-Hosted |
| 存储卡数据? |
❌ No (PSP处理) |
⚠️ Yes (需SAQ-D认证) |
| 服务器安全审计需求 |
❌ No |
✔️ Yes |
| 适合中小企业? |
✔️ Yes |
❌ No (除非用Tokenization) |
💡 建议:如果选择非托管方案但不想承担PCI负担,可以考虑:
- ✅ Razorpay Route / Stripe Elements – Token化卡信息而非直接存储。
- ✅ Paytm / CCAvenue的嵌入式API – PSP处理敏感数据。
3.支持的支付方式
在印度市场,消费者习惯多种支付方式:
(A) Hosted Gateways通常支持更多本地选项:
✅ UPI (PhonePe, Google Pay, BHIM)
✅ Wallets (Paytm, Amazon Pay, Mobikwik)
✅ Net Banking & EMI
✅ BharatQR / BNPL (LazyPay, Simpl)
(B) Non-Hosted Gateways可能需要额外集成:
虽然主流API(如Razorpay/PayTM)也支持UPI/Wallets等模式,但部分小众方式可能需要单独对接。
📢 案例:如果你的客户群偏好特定银行或区域钱包(比如Airtel Money),需确认所选方案是否原生支持!
🚀进阶选择建议
(1) Hybrid Model混合模式——两全其美?
许多印度PSP提供灵活方案:
👉 Razorpay Smart Collect → UPI/Net Banking留在你的网站+信用卡跳转至安全页。
👉 PayU Money Checkout → Wallets/BHIM嵌入式+其他方式重定向。
这样既优化用户体验又降低合规风险!
(2)考虑业务类型与规模
➡️ DTC品牌/SaaS公司 → Non-hosted + Stripe-like tokenization提升品牌一致性。
➡️中小电商/Marketplace→ Hostered快速上线+自动轮换失败银行选项功能(例:CCAvenue)。
📉潜在风险与规避方法
⚠️常见挑战:
1️⃣ Fraud Chargebacks(欺诈拒付):
- Hostered网关通常自带风控系统(Razorpay Radar)。
- Non-host需额外部署工具(Signifyd/Jocata)。
2️⃣ Reconciliation对账复杂度:
自建结算报表 vs PSP提供自动化工具(Pine Labs’ Plural)。
3️⃣多币种/跨境交易:
若目标国际市场选Global-friendly方案(Airwallex+本地PSP组合)。
🔥最终决策Checklist
回答这些问题帮你锁定最佳选择:
1️⃣技术能力如何?有开发团队维护API吗?→No=Hostered;Yes=Non-host.
2️⃣是否追求极致转化率?→是则选嵌入式(Non-host).
3是否需要特殊付款方式(Diwali促销BNPL)?→核对PSP覆盖范围!
4预算多少?(Self-integration初期成本更高).
希望这些细节能帮你精准匹配需求!如果需要具体供应商推荐或某行业案例(如教育科技vs B2B批发),随时告诉我 😊